The Crème de la Crème brand offers customized beauty products which can range from lipstick and lip gloss, to eye shadows and more.
The independent beauty brand has specialized in what it describes as "artisan bespoke glamour," offering unique small-batch cosmetic items it has customized to the needs and preferences of its consumers. The brand is now seeking crowdfunding as it looks to create a new collection of custom products – including concealer, foundation, highlighter, bronzer and blush.
Aiming to feature the highest quality ingredients from around the world, Crème de la Crème offers an artisan feel while giving consumers the opportunity to invest in and support a small, independent business that is seeking to cater to their specific needs.
What Makes This Trend Stand Out
- Customized Beauty Products
- Disruptive innovation opportunity: Develop an online platform that allows consumers to create and customize their own cosmetics, including foundations, lipsticks, and eyeshadows.
- Artisan Bespoke Glamour
- Disruptive innovation opportunity: Establish a luxury beauty brand that offers personalized, small-batch cosmetic items tailored to individual preferences, emphasizing high-quality ingredients sourced globally.
- Crowdfunding for Independent Beauty Brands
- Disruptive innovation opportunity: Create a crowdfunding platform exclusively dedicated to supporting independent beauty brands in their product development and expansion efforts.
Sectors Adopting This
- Beauty and Cosmetics
- Disruptive innovation opportunity: Integrate augmented reality (AR) technology into beauty product customization platforms to allow customers to virtually try on different shades and textures.
- E-commerce
- Disruptive innovation opportunity: Develop a subscription-based model for personalized beauty products, where customers receive tailored cosmetic items delivered regularly to their doorstep.
- Entrepreneurship and Small Business
- Disruptive innovation opportunity: Offer specialized business consulting services specifically tailored to independent beauty brands, assisting them with crowdfunding campaigns, product development, and marketing strategies.
