'Crips' oven-baked wheat chips have an interesting and cute idea on their packaged wholesome snacks. Whereas most typical chip bags have Humpty Dumpty or shots of their greasy products, Crips have adorable pictures of rodents and pets in an antiqued art style.
As rodents and pets are infamous for being healthy snackers and being way too cute for their own good, how can anyone pass up a chance to snack on these Crips?
Implications - In order to differentiate themselves from other brands, companies can use a creative or unconventional designs to reach new or unlikely clients. The growing popularity of human-animal animations in the blogosphere and online environments can be used to attract younger consumers. The extra effort put in to appeal to a specific market of buyers will ultimately result in higher profits for the business.