The latest Crescioni ads merge the feminine appeal of classic cowgirl looks with a barren desert backdrop. Rolling hills and pale blue skies make for the optimal setting for the label's most recent collection, the bulk of which is centered on loose denim pieces and fringe additions.
Rancher-style features stem from wide brimmed hats in an assortment of shapes and colors. These accessories are matched in this photoshoot with beige oversize sweaters, chunky ankle boots and slouchy trousers, pieces that can certainly be paired uniquely with a variety of contemporary outfits.
Spiky jewelry is also present via dangling necklaces and large bangles. This made for a striking contrast with the natural thrust of the lookbook, which would typically call for relaxed, subdued apparel and accessories.
Key Themes Behind This Trend
- Desert-inspired Fashion
- Opportunity to create fashion lines that emphasize earthy tones and natural, sustainable materials, matching the continued growth of eco-conscious consumers
- Modern Cowgirl Look
- Innovation opportunity for designers to bring a modern twist to nostalgic Western styles, appealing to consumers who appreciate fashion with a touch of heritage
- Chunky Jewelry
- With the rise of maximalism in fashion, chunky jewelry provides an opportunity for designers to create bold statement pieces that elevate minimalist looks
Where This Applies
- Fashion
- Fashion designers can draw inspiration from Western wear and incorporate them into their collections to create new aesthetics that appeal to modern day consumers
- Jewelry
- Jewelry designers can create pieces with a rough, more organic look and feel, inspired by the natural desert tones seen in the photography
- Eco-friendly Materials
- Opportunity for designers to create clothing lines that center around sustainable materials, such as cotton, hemp, and linen, further matching the earthy aesthetic of the desert-inspired lookbook
