The Crenvi Casa de Recuperacao Nova Vida ad campaign powerfully reads, "Addiction is a chain reaction." Whether through peer pressure, mentorship or just plain idol worshipping, people can easily be influenced to take up unhealthy habits. In this case, the images focus on common drugs such as weed and cocaine. Inspired by their molecular structure, people are depicted as helplessly roped together.
Conceived and executed by Bronx Comunicação, an ad agency based in Brazil, the Crenvi Casa de Recuperacao Nova Vida ad campaign was art directed by Fabrizio Cristo with creative direction by Alexandre Silveira. The captivating images were shot by photographer Ernst Photography and elaborated with illustrations by Magma Image. Overall, the ad campaign encourages people to seek help for loved ones struggling with drug addiction.