Brazilians believe the colour of their underwear worn at midnight on New Year’s Eve will dictate their fortune for the following year. As the colour yellow represents money, yellow underwear has been selling out in that country. Duloren, one of Brazil’s biggest underwear producers cannot keep up with demand.
People are so fearful of the tightening world economy that they are willing to try anything, including wearing yellow underwear, then washing it in the New Year and wearing the lingerie inside out on the first Friday. It remains to be seen if strict adherence to the steps required by this belief will avert the credit crunch!