Brazilians believe the colour of their underwear worn at midnight on New Year’s Eve will dictate their fortune for the following year. As the colour yellow represents money, yellow underwear has been selling out in that country. Duloren, one of Brazil’s biggest underwear producers cannot keep up with demand.
People are so fearful of the tightening world economy that they are willing to try anything, including wearing yellow underwear, then washing it in the New Year and wearing the lingerie inside out on the first Friday. It remains to be seen if strict adherence to the steps required by this belief will avert the credit crunch!
Credit Crunch Superstitions
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
DIY Credit Crunch Fashion
Credit Crunch T-shirts
Credit Crunch Fashion
LGBT-Friendly AR Maps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Yellow Underwear Means Money
- By: PearlNov 20, 2008