adidas' Expands Its Outreach With New Crazy BYW Basketball Shoes

 - Feb 22, 2018
References: sneakernews & highsnobiety
adidas just launched its new basketball sneakers, entitled the 'Crazy BYW.' The German sportswear label broadens its outreach in the basketball industry this month. Its first steps toward this direction were taken in December when Brandon Ingram and Nick Young displayed their BYW LVL 1 sneakers on the court.

The new Crazy BYWs are constructed to have a three-part modular midsole with adidas' popular BOOST technology integrated as well for maximum on-court comfort. The upper part of the shoe is made with breathable materials constructed with a blend of leather and detailed with embroidery to upkeep its aesthetic and functionality. The Crazy BYW shoes will be available for a limited release on January 27th and a global release on February 15th.