As 90s fashion becomes more mainstream, brands like Crap Eyewear have been launching nostalgic products to meet consumer demands. The company is an independent sunglasses brand that's based in Los Angeles, California.
Crap Eyewear was created to create affordable, high-quality and stylish glasses. Some of its best-selling frames include 'The Star Child,' 'The Sweet Leaf,' and 'The Bikini Vision' -- to name a few. The company states: "Our sunglasses are handcrafted with premium, optical-grade materials to ensure maximum durability, comfort and 100% protection from harmful UV rays." The frames are inspired by the rich countercultures in Southern California, with themes of skateboarding, surfing, fashion and music intertwined.
As more independent companies are rising in reaction to overpriced, monopolized markets, we can expect more high-quality and affordable products to emerge.
Key Themes Behind This Trend
- Mainstream 90s Fashion
- Creating affordable, high-quality, and stylish products inspired by 90s fashion trends is a disruptive innovation opportunity.
- Rising Independent Brands
- The rise of independent companies in response to overpriced, monopolized markets presents a disruptive innovation opportunity.
- Nostalgic Counterculture-inspired Products
- Designing products inspired by rich countercultures, such as skateboarding, surfing, fashion, and music, offers a disruptive innovation opportunity.
Where This Applies
- Fashion
- Providing affordable and stylish products inspired by 90s fashion trends disrupts the fashion industry.
- Eyewear
- Creating high-quality sunglasses with premium materials and UV protection disrupts the eyewear industry.
- E-commerce
- The rise of independent brands offering affordable and unique products disrupts the e-commerce industry.
