'CRAK Brewery,' the Campodarsego-based Italian craft brewery, has launched 'CRAK New World,' a gluten-free India Pale Ale (IPA). This IPA combines citrus flavors with light malts and a good level of bitterness to deliver a fully balanced flavor profile. New World is made with three different hops, Amarillo, Centennial, and Ekuanot, and is a delicately crafted IPA suited for beer connoisseurs.
The can that New World is packaged in is also designed to reflect the beer's balance of flavors. The can features a black-blue-red ombre design where each of the colors blend into each other as they go down the can. CRAK's New World comes in a 400 mL can for roughly $6 USD, and is available for purchase from various online shipping retailers in a per-can order, or in optional bundles on CRAK's website.
Image Credit: CRAK Brewery
Why This Trend Is Growing
- Gluten-free Craft Beer
- Craft breweries can capitalize on the increasing demand for gluten-free beer options by creating delicately crafted IPAs using alternative grains.
- Fruit-infused Ipas
- Breweries can experiment with adding citrus and other fruit flavors to IPAs to create a fully balanced flavor profile and appeal to the growing demand for unique, flavorful beer options.
- Craft Beer Packaging Design
- Craft breweries can stand out in the crowded beer market by investing in distinctive and visually appealing packaging designs that reflect the flavors and character of their unique beer offerings.
Industries Being Reshaped
- Craft Brewing
- Craft breweries can explore innovative ingredient and packaging ideas to appeal to discerning beer drinkers and stand out in a crowded market.
- Food and Beverage Retail
- Retailers can cater to the growing demand for unique and flavorful beer options by stocking a range of craft IPAs with distinctive packaging and flavor profiles.
- E-commerce
- Online beer retailers can capitalize on the increasing demand for craft IPAs by offering a wide variety of unique and hard-to-find options with easy and convenient shipping options.
