Craft Cocktails is the title of a book many people will want to get their hands on, especially with the holiday season just around the corner. Chock full of inspiration for signature party drinks and more, Craft Cocktails would also make a great gift for people who like to channel their inner mixologist on a weekly basis.
The highly anticipated follow-up to the award-winning Vintage Cocktails, Craft Cocktails features recipes from world-renowned mixologist Brian Van Flandern. The head mixologist for Michelin three-star chef Thomas Keller at Per Se in New York, many of his recipes have been used in some of the best craft cocktail lounges in the city. This is just one of many reasons Craft Cocktails is covetable.
Key Themes Behind This Trend
- Craft Cocktail Recipes
- Opportunity for businesses to create innovative craft cocktail recipe products and services.
- Mixology Education
- Potential for disruptive innovation in educational programs and platforms focused on teaching mixology and cocktail-making techniques.
- Signature Party Drinks
- Opportunity for businesses to offer personalized and custom-made signature cocktail drinks for events and celebrations.
Where This Applies
- Publishing
- Innovative books and digital resources that provide craft cocktail recipes and mixology tips.
- Hospitality and Tourism
- Potential for hotels, bars, and restaurants to offer specialized mixology classes and experiences for guests.
- Beverage and Alcohol
- Opportunity for beverage companies to create pre-mixed craft cocktail products for convenient consumption.
