Lens-Integrated Spring Apparel

The New C.P. Company Spring/Summer 2018 Capsule Makes a Statement

The newest C.P. Company Spring/Summer 2018 collection takes on a functional and militaristic approach in preparation for the warmer weather of the year. The Italian fashion label was founded by Massimo Osti in 1975 and since then, has been recognized for its progressive fabric usage and processing techniques. The most notable item by the brand is the iconic Goggle jacket, which highlights its innovative infusion of textiles onto statement outerwear garments.

The latest C.P. Company Spring/Summer 2018 collection sees two headwear caps and two zipped-up tops. There is a Hooded Open Sweatshirt in a green colorway with the label's signature lens component on the sleeve. The Short Jacket has an implemented goggle and boasts an off-white hue. The headwear includes an olive-colored baseball cap and a goggle hat with snap closure details.

Militaristic Fashion
Fashion brands can explore the fusion of functional and fashionable design elements.
Smart Wearables
Integrating technology into apparel can enhance functionality for consumers.
Innovative Textile Usage
Using textiles in new and unique ways can create visually pleasing garments that stand out in the market.

Where This Applies

Fashion Industry
Fashion labels can experiment with new designs and materials to create statement pieces that appeal to consumers.
Wearable Technology
Companies can explore incorporating technology into apparel to enhance the functionality of clothing for consumers.
Textile Industry
Textile manufacturers can explore new and innovative ways to process and utilize materials to create unique products for fashion and other industries.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 13%
Freshness 8%