The Cowacca strap is poised to change the way kids ride the subway or bus. If you’re a regular on the metro, you’ll often see little kids unsteadily grasping onto their parents’ shirt sleeves as the subway/bus trembles and wobbles under their tiny and somewhat unstable feet. I feel sorry for the kids and I feel sorry for the innocent shirt sleeves. The Cowacca strap, however, will steady little ones by acting as a transit straphanger.
Designed by Rinao Ono, the Cowacca strap is made out of natural maple and leather and designed specifically for small hands. It attaches to an adult’s belt loop to provide children with an easy reach to stability (and also gives parents some piece of mind as well).