Kiddie Straphangers

The Cowacca Strap for the Child Who Can't Quite Reach

The Cowacca strap is poised to change the way kids ride the subway or bus. If you’re a regular on the metro, you’ll often see little kids unsteadily grasping onto their parents’ shirt sleeves as the subway/bus trembles and wobbles under their tiny and somewhat unstable feet. I feel sorry for the kids and I feel sorry for the innocent shirt sleeves. The Cowacca strap, however, will steady little ones by acting as a transit straphanger.

Designed by Rinao Ono, the Cowacca strap is made out of natural maple and leather and designed specifically for small hands. It attaches to an adult’s belt loop to provide children with an easy reach to stability (and also gives parents some piece of mind as well).

Kid-friendly Transit Accessories
Innovative transit accessories designed with kids in mind to promote safer and more comfortable transportation for young riders.
Child Safety in Transit
Revolutionary safety devices that aim to ensure children's safety during public transportation, providing peace of mind for parents and guardians.
Child-centered Transportation Design
Inclusive design techniques creating innovative and practical solutions for youth riders that maximize comfort and minimize risks.

Who This Affects Most

Children's Products
Companies that create products for children could incorporate Cowacca strap designs into their offerings to improve child safety during transportation.
Transportation
Public transportation operators could explore the incorporation of child-friendly accessories and safety devices to improve their services, specifically for young passengers.
Design
Designers could focus on developing ideas and products that cater to the specific needs of children in transportation, combining both safety and comfort for young riders.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 6%
Freshness 8%

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