Covett is a shared ownership platform. The company recently launched three new jewelry subscription services to grant hassle-free jewelry options to consumers. Boasting luxury fine jewelry pieces, the subscription options allow consumers to co-own pieces at a fraction of their retail cost.
The new tech-savvy fine jewelry subscription service provides customers with on-demand pieces from independent UK designers and branded pieces. Some featured brands include Leo Pizzo, David Jerome, Massimo Izzo, 77 Diamonds, and vintage Cartier. Covett aims to increase its selection range in the near future. Its main focus is on British and European designers such as Alive van Cal, Eva Gems & Jewels, and Karen Phillips Jewellery. Customers can now choose between three subscription levels: Silver, Gold, and Platinum.
Image Credit: Covett
What Makes This Trend Stand Out
- Luxury Jewelry Subscriptions
- The emergence of jewelry subscription services that offer luxury pieces at a fraction of their retail cost presents an opportunity for disruptive innovation in the jewelry industry.
- Shared Ownership Platforms
- The rise of shared ownership platforms for luxury items presents an opportunity for disruptive innovation in the sharing economy industry, especially for high-end products.
- Tech-savvy Jewelry Subscription Services
- The introduction of on-demand pieces from independent UK designers and branded pieces through tech-savvy jewelry subscription services presents an opportunity for disruptive innovation in the e-commerce industry.
Sectors Adopting This
- Jewelry
- The emergence of luxury jewelry subscription services that offer shared ownership presents an opportunity for disruptive innovation in the jewelry industry.
- Sharing Economy
- The rise of shared ownership platforms for luxury items, such as jewelry, presents an opportunity for disruptive innovation in the sharing economy industry.
- E-commerce
- The introduction of tech-savvy jewelry subscription services that offer on-demand pieces from independent UK designers and branded pieces presents an opportunity for disruptive innovation in the e-commerce industry.
