In an effort to support female leadership programs in Uganda, two brands have collaborated to launch the Cotton On Foundation x Girl Up collection of t-shirts and tote bags. These female-forward pieces feature empowering slogans such as 'Together for Her' and 'Infinite Potential' in a minimalistic color scheme and include avant-garde graphics.
The new Cotton On Foundation x Girl Up collection will support more than 7,000 girls in schools by empowering them to overcome the many obstacles that prevent young women from going to school. The purchases from this collection will go to purchasing exercise books, school supplies, and more for students.
Consumers can help support this worthwhile cause by purchasing pieces from the collection in-store and at CottonOn.com for $14.99.
What's Driving This Trend
- Collaborative Social Impact
- The collaboration between Cotton On Foundation and Girl Up demonstrates the trend of brands working together to create positive social impact.
- Empowering Fashion
- The empowering slogans and minimalistic design of the Cotton On Foundation x Girl Up collection reflect the trend of fashion brands using clothing as a medium for empowerment.
- Supporting Education
- The collection's proceeds being used to purchase school supplies highlights the trend of businesses supporting education initiatives.
Who This Affects Most
- Fashion
- The Cotton On Foundation x Girl Up collection showcases how the fashion industry can contribute to social causes and empower women.
- Non-profit
- Girl Up's collaboration with Cotton On Foundation reinforces the role of non-profit organizations in creating social change.
- Education
- The collection's focus on supporting girls' education brings attention to the importance of investing in education for a better future.
