Nike's Comic Unity Line Boasts a Whimsical Aesthetic
References: nike & highsnobiety
The Nike Cosmic Unity is the latest performing basketball sneaker by the sportswear brand and claims to be the "most sustainable basketball footwear.' The shoe boasts a space-theme aesthetic in terms of the design and has a black upper sitting on top of a glowing green sole unit foundation.
The shape is bulky and nods to the 90s -- this time around, the shoe gets two new colorways. The first is mainly silver for a stark look and gray as the accenting colors. The second option is vibrant with blue uppers detailed with both bright orange and turquoise. The shoes are a part of the brand's Move to Zero sustainability campaign. The shoe is constructed from "around 25 percent recycled materials by weight."
Image Credit: Nike
The shape is bulky and nods to the 90s -- this time around, the shoe gets two new colorways. The first is mainly silver for a stark look and gray as the accenting colors. The second option is vibrant with blue uppers detailed with both bright orange and turquoise. The shoes are a part of the brand's Move to Zero sustainability campaign. The shoe is constructed from "around 25 percent recycled materials by weight."
Image Credit: Nike
Trend Themes
1. Sustainable Sportswear - The Nike Cosmic Unity is a sustainable basketball sneaker which opens up opportunities for more sports brands to feature eco-friendly designs.
2. 90s-inspired Sneakers - The bulky shape of Nike Cosmic Unity nods to the 90s era, creating opportunities for more 90s-inspired sneakers resurgence.
3. Space-inspired Design - The space-theme aesthetic of Nike Cosmic Unity provides opportunities for more futuristic and sci-fi inspired designs in the sportswear industry.
Industry Implications
1. Sportswear - The sustainable design of Nike Cosmic Unity highlights opportunities for more sportswear brands to feature eco-conscious products.
2. Fashion - The 90s-inspired design of Nike Cosmic Unity offers potential for more fashion brands to incorporate retro styles into their products.
3. Athletic Performance Equipment - The space-theme aesthetic of Nike Cosmic Unity creates potential opportunities for more sport equipment designs to feature futuristic and technological themes.
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