Korean fashion brand LAPCOS is not only known for its affordable clothing range but has also gained attention for its vibrantly packaged cosmetic kits -- a collaboration with makeup brand Smiley.
Its Smiley cosmetic kits are packaged in vibrant boxes that consist of four signature products. In addition to a winking smiley face compact, this LAPCOS makeup kit also features a long-lasting lip gloss in a bold red shade along with a 5-piece eyeshadow kit that lets users choose from a palette of warm and neutral tones.
Additionally, the kit also includes a cream-based blush that leaves skin feeling naturally flushed. Appealing to Millennial consumers, this vibrantly packaged makeup line borrows its visual inspiration from mobile emojis and other digital iconography.
What's Driving This Trend
- Smiley-inspired Packaging
- There is an opportunity for cosmetic brands to collaborate with popular culture icons to create vibrantly packaged products inspired by trending cultural phenomena
- Affordable Makeup Kits
- There is an opportunity for cosmetic brands to create affordable makeup kits featuring multiple products that cater to the younger generation's interest in self-expression and experimentation
- Digitally-inspired Makeup
- Makeup brands can create digital-inspired makeup products that cater to the younger generation's growing interest in technology and social media
Who This Affects Most
- Cosmetics
- Cosmetic brands can leverage Smiley-inspired packaging, create affordable makeup kits, and digital-inspired makeup to appeal to the younger generation
- Fashion
- Fashion brands can collaborate with popular culture icons to create vibrantly packaged makeup products that complement their clothing lines
- Marketing
- Marketing agencies can help cosmetic and fashion brands create digital-inspired makeup products that cater to younger consumers' growing interest in technology and social media
