The 'Get Ready With Me' cosmetic campaign spotlights 20 creators who share videos of their morning routine with the hashtag #schoolsurvivalkit on the TikTok platform. Emphasis was placed on the Mighty Patch product offered by Hero Cosmetics. The video content-based campaign showed incredible results that signified the popularity of the social media platform and its effectiveness in reaching the Gen Z crowd. The brand found out that its cosmetic campaign on TikTok was "even times more cost-effective than Instagram Stories and showed a 12% engagement rate, compared to 4.5% for Instagram."
'Get Ready With Me' was launched to supplement Hero Cosmetics' debut in 1,500 Target Stores. In addition, the brand supplemented its cosmetic campaign with a giveaway — students with an email address that ends in .edu were eligible for free acne patches between August 19th and September 19th.
Image Credit: Hero Cosmetics