Although far from the predominantly androgynous undertone of the overall COS branding and design ethos, the debut COS Swimwear 2016 collection is as minimalist as people would have expected. With simple lines and innocent silhouettes, this is a set of suits that women who aren't about the fast life will love to own. There's nothing bootylicious about them and yet they are still sexy and sophisticated.
Great for the pool, beach or even a more tropical getaway, the COS Swimwear 2016 collection appears to fill a gap for those in the market for a new bikini or one piece. The designs are so demure, in fact, that women will be able to wear them on a regular day out and about in the city.
Key Themes Behind This Trend
- Minimalist Swimwear Trend
- Design and release minimalist swimwear lines for women.
- Swimwear as Daywear Trend
- Create swimwear designs that can be worn as regular clothing.
- Sophisticated and Demure Swimwear Trend
- Develop swimwear lines with subtle and elegant designs.
Where This Applies
- Fashion Industry
- Opportunity for swimwear brands to produce minimalist and sophisticated designs.
- Retail Industry
- Expand swimwear availability in retail stores and offer versatile designs.
- Tourism Industry
- Promote swimwear as a versatile and trendy clothing option for tropical getaways.
