It appears digital art programs like Corel Painter and Photoshop are attracting all great modern contemporary artists, as individuals like Corrado Vanelli can't help but use such software to churn out these wonderful pieces of fantasy art. I can't complain; I'm actually very grateful for these twisted yet beautiful illustrations of women, which are quickly becoming some of my favorite art finds of the month.
Corrado Vanelli is an Italian artist who works as a mechanical designer by day in order to finance his addiction to artwork. Some of his more risque pieces are actually visually the most spectacular, so I suggest admirers head on over to his personal website and explore with even greater depth the talent that is Vanelli.
Implications - Consumers enjoy fantasy imagery as it provides them with euphoric episodes of escapism. Consumers rely on escapist experiences as a coping mechanism for the stresses of everyday life. Companies may consider using fantasy imagery in promotional campaigns to satiate consumer desire for such content while simultaneously transmitting corporate messages.
Why This Trend Is Growing
- Fantasy Art
- The rise in popularity of fantasy art has presented an opportunity for artists and companies to create visually stunning and escapist artwork.
- Digital Art Programs
- As traditional art tools become less utilized, digital art programs like Corel Painter and Photoshop continue to attract professional contemporary artists.
- Escapism as Coping Mechanism
- Consumers rely on fantasy and escapism to cope with everyday stress leading to opportunities for companies to incorporate such themes in their products or promotional campaigns.
Industries Being Reshaped
- Art
- The art industry can benefit from the popularity of digital tools as artists increasingly turn to them to create stunning works of fantasy art.
- Marketing and Advertising
- Companies may use fantasy imagery and escapist content in their promotional campaigns to appeal to consumers' desire for escapism.
- Entertainment
- The entertainment industry can create media content that caters to consumers' desire for escapist experiences through immersive storytelling and fantastical themes.
