Assigned with creating a corporate visual identity for the company of her choice, graphic design student Joe Ling chose to pick IKEA.
Using only four colors -- the actual colors IKEA employs for their designs -- Ling themes her visual identity around the idea of assembly which is what IKEA furniture is all about.
Splitting up the logo in different ways for different branding materials such as business cards, letterheads and tags, the designer creates her work in such a way that when it is put together it re-creates the complete logo once again -- once again capitalizing on the idea of assembling.
"The logo is four letterforms drawn from two different perspectives. The letters are freestanding forms designed to represent IKEA’s furniture in a room, showing the ability to mix and match with different angles, styles and perspectives. The logo is organic, just like IKEA, it changes from a black line to a colored one to fit its context," says Ling of her work.