Corporate Sponsored Landmarks
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Golden Gate Bridge Seeks Sponsor
We may be entering an age of corporate sponsored landmarks, and the Golden Gate Bridge could be one of the first landmarks on the auction block. Facing an $87 million deficit, the district of San Francisco is turning to alternative means to raise funding. One of the potential pockets of new funding includes sponsorship of the Golden Gate Bridge. But, don't get too alarmed at the thought of a new corporate name for the world's most famous bridge. "This is not a naming rights deal," warned spokeswoman Mary Currie. "It's more of a behind-the-scenes, low-key corporate partnership, much like the Proud Partners Program in the national parks." We'll see.