Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Chocolate Makers Beat Economic Slump

 - Nov 8, 2008
References: ft
What do corporate high-fliers do when the economy slumps? They move into chocolate--it's where the money is.

"When the economy is doing well, some [chocolate makers] sell at ridiculous prices. They do so, not because they are better, but because they can get away with it," says Anne Weyns, co-director of L’Artisan du Chocolat.

Weyns quit her job at a management consultancy to help a friend get a fledgling chocolate company off the ground and is now successful in more ways than one.

Kshocolât, which prides itself on different yet not premium-priced chocolate, was founded by Diageo UK's former financial controller Mr. Coyle. Using various business models, Coyle and Wyens and others like them, each found their niche and is successfully building their customer base. The result?

They escape the day-to-day drudgery and pressures of the corporate world and live their lives on their terms.

The rest of us get chocolate.