The Corocotta Table by Jason Phillips Looks like Magic

 - Aug 1, 2010   Updated: Jul 7 2011
References: jasonphillipsdesign & contemporist
The Corocotta Table by Jason Phillips is an incredible table design that looks like it is floating from certain angles.

Named after a Cantabrian warrior, the table is structurally beautiful and looks like a piece of art. The designs of Jason Phillips are always impressive, leaving me to wonder if they even belong in a home. The Corocotta Table by Jason Phillips is definitely a table worthy for talk.

Implications - In the last few years there has been a marked increase in the importance of stylistic originality. One of the best ways a company can capitalize on this is by redesigning traditional, household products and utilizing novelty to lure consumers. By adding a radical novel design, the company immediately differentiates itself from other similar companies and connects pragmatism and ingenuity, which is sure to appeal to innovation-obsesssed consumers.