The Corinthia Lisbon's award-winning spa designed a new and luxurious Hammam spa experience that infuses influence from Portuguese practices alongside Claud Porto products. These products have a strong history dating back to 130 years, developing lush beauty and fragrances using ingredients drawn from Portugal's countryside.
The new experience takes on a new view of Hammam traditions, blending together a hot stone bed with the line of Claus Porto goods, enhanced with four hand massages. This service is known for its purifying and healing benefits, developed by a team of therapists. The treatment begins with a light scrub and foam bath infused with artisan handcrafted soaps using fine Portuguese ingredients. This is set to last about 50 minutes and evokes luxurious and relaxing elements, leaving guests feeling rejuvenated.
Why This Trend Is Growing
- Luxurious Spa Treatments
- Opportunity for spas to create unique and opulent experiences using traditional practices and high-quality products.
- Incorporating Local History
- Opportunity for businesses to draw inspiration from local heritage and history to create authentic and culturally-rich experiences.
- Artisanal Skincare Products
- Opportunity for skincare brands to develop handcrafted products using locally sourced ingredients, appealing to customers looking for luxurious and unique skincare options.
Industries Being Reshaped
- Spa and Wellness
- Disruptive innovation opportunity: Develop unique spa treatments and experiences that fuse tradition and luxury using locally sourced products.
- Tourism and Hospitality
- Disruptive innovation opportunity: Incorporate local history and heritage into hospitality offerings, providing guests with culturally authentic experiences.
- Beauty and Skincare
- Disruptive innovation opportunity: Create artisanal skincare products using high-quality, locally-sourced ingredients to cater to the growing demand for unique and luxurious beauty experiences.
