Headphones are a very person thing; traditional ear buds don't work for everyone, which is something Coosh understands. They created earphones that loop around the outside of the year, like a coil, with the audio-projecting bud nestled in front of the ear cavity. It's the ultimate solution for active athletes and dancers, or people whose ears simply aren't compatible with traditional buds.
I have complicated ears; the standard Apple headphones, for example, don't stay put... at all. I love to listen to music when I work out, so finding something that stays in place and offers great sound is a must. Coosh seems to do the trick. At first I thought the hoops would be uncomfortable around my ears, but the silicone is so soft, I didn't notice them. While the ear buds didn't actually stay in my ear like I hoped they would, the earrings ensured they stayed near the right place; my music kept pumping, and my hands could stay away from my ears as I ran.
For people who don't like the look of the earrings, Coosh headsets are designed so the bud can be detached and worn the more 'traditional' way.
The Coosh headsets also come with a small mic attached to the cable, so they can be used with iPhones too. Apple fans will love that the Coosh comes in white, although its likely to get grubby faster than the black one being launched in March.
Probably their best attribute is that Coosh headsets are affordable. At $20 for the headphones, and $25 for the headsets, they're a sound investment for anyone who struggles with traditional headsets, but doesn't want to splurge the big bucks on something they'll be getting sweaty on a regular basis.