As part of its Spring/Summer 2019 collection for men, Southern Tide is introducing a range of performance cooling clothing that helps to draw heat and moisture away from the skin, thanks to brrr°, a performance fabric.
Thanks to its partnership with brrr°, Southern Tide is now introducing a range of styles that deliver a Triple Chill Effect, which is cool to the touch and beneficial for lowering the temperature of the skin. The efficacy of these fabrics have been rigorously lab-tested and proven to come out on top when it comes to their cooling properties.
Southern Tide will be introducing this cooling technology on styles like its Gulf Short for men, as well as polos and sports shirts. In the year ahead, more styles featuring brrr° technology are set to be unveiled.
Why This Trend Is Growing
- Performance Cooling Clothing
- The development of performance cooling clothing using innovative fabric technology presents disruptive innovation opportunities in the fashion industry.
- Triple Chill Effect
- The introduction of the Triple Chill Effect in clothing offers a unique value proposition and can disrupt the market by providing enhanced cooling capabilities.
- Brrr° Technology
- The incorporation of brrr° technology in apparel opens up opportunities for disruptive innovation by creating garments that draw heat and moisture away from the body.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage performance cooling clothing to enhance product offerings and stay ahead of competitors.
- Sportswear
- The sportswear industry can benefit from the Triple Chill Effect technology by providing athletes with clothing that actively helps regulate body temperature during physical activity.
- Textile Manufacturing
- The incorporation of brrr° technology in fabric production presents disruptive innovation opportunities for textile manufacturers looking to cater to the demand for cooling apparel.
