Cool Whip recently teamed up with the lifestyle blog Brit + Co. to launch a new whipped cream flavor. While the brand has already narrowed its flavor options down to three, it is opening things up to the public to determine what flavor will become the newest addition to the brand's product lineup.
In order to determine what flavor will make it to store shelves next year, Cool Whip is asking consumers to choose between three tantalizing flavors: Strawberry Banana, Blueberry and Cheesecake. To drum up excitement for the competition, Brit + Co. performed a taste test on the new flavors and even developed some creative recipes to complement each flavor. Voting is currently open and Cool Whip will announce the winner of the competition by September.
For those who can't wait until spring for the new flavor to arrive, the brand will also be introducing a Peppermint Cool Mint this October for dressing up holiday treats.