Sharpen Your 'Cool to Do Drugs' Pencil and Watch Its Message Change
Mesel Isaac — February 24, 2014 — Art & Design
References: shop.brrybnds & laughingsquid
As far as stationary goes, the 'cool to do drugs' pencil is the most blatantly pro-drug writing implement I have ever seen.
The cool to do drugs pencil is based on actual pencils that were distributed to school children by – ironically enough – an anti-drug group back in the late 1990s (they were eventually recalled). If you happened to be in school at that time then these pencils will be a nostalgic reminder of the past. If the 1990s was a little ahead of your time, they're still a fun novelty item, though I don't recommend bringing them to school. The pencils begin with the innocuous statement "too cool to do drugs" but as you sharpen them, over time your pencil takes a more pro-drugs stance.
Made by Done To Death Projects and BRRYBNDS, the cool to do drugs pencil is a funny reminder of the past.
The cool to do drugs pencil is based on actual pencils that were distributed to school children by – ironically enough – an anti-drug group back in the late 1990s (they were eventually recalled). If you happened to be in school at that time then these pencils will be a nostalgic reminder of the past. If the 1990s was a little ahead of your time, they're still a fun novelty item, though I don't recommend bringing them to school. The pencils begin with the innocuous statement "too cool to do drugs" but as you sharpen them, over time your pencil takes a more pro-drugs stance.
Made by Done To Death Projects and BRRYBNDS, the cool to do drugs pencil is a funny reminder of the past.
Trend Themes
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Retro Novelty Items — The trend of bringing back nostalgic items from the past presents opportunities for disruptive innovation in creating unique and engaging retro-themed products.
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Provocative Messaging — The trend of using controversial and evolving messages in products opens up possibilities for disruptive innovation in creating interactive and attention-grabbing promotional items.
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Social Commentary Merchandise — The trend of incorporating social commentary in merchandise creates avenues for disruptive innovation in developing thought-provoking products that spark conversations and raise awareness.
Industry Implications
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Stationery — The stationery industry can explore disruptive innovation opportunities by creating unique and edgy products that capture the attention of millennial and nostalgic consumers.
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Promotional Products — The promotional products industry can leverage disruptive innovation by incorporating provocative and evolving messaging in their offerings, enhancing brand recognition and customer engagement.
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Merchandising — The merchandising industry can seize disruptive innovation opportunities by incorporating social commentary in their products, appealing to socially-conscious consumers and creating a platform for expression.
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