Black Sabbath has released a set of really cool ads to go with the first album that they have created in 18 years. These cool ads have been placed on the streets in Denmark; the cool ads include a poster ad that has been hidden under multiple layers of other posters and the layers over top have been torn away to “reveal” the return of this incredibly popular band.
These cool ads create the appearance that they are beneath years and years of old advertisements that have been peeled away. The cool ads hold a deep meaning for the band, which is releasing their latest album entitled 13. Black Sabbath has recently reached number one on the top 200. Although the advertising concept is very original, I feel that it wasn't solely the advertising that will sell the new album; the timeless classic quality of Black Sabbath will surely sell itself.