Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Giaretti Cookware Adds Color and Style to Wall Art

 - Mar 16, 2010   Updated: Jun 20 2011
While walking the floor of the International Housewares Show, I came across these works of art courtesy of Giaretti in Italy.

With Italian class, they're beautiful, catchy and endearing at first glance.

There's nothing archaic about these pieces of cookware. They're coated with what appears to based coating technology and even with that, they appear to come reasonably priced.

This is one set of hot cookware.

Implications - One of the best ways a company or brand can differentiate itself as a special brand is by featuring radical designs or alterations to a commonly used, everyday item. By coating these products with an unfamiliar pattern, the company creates an immediately recognizable image and style which consumers will associate with the brand.