The Omnia convertible dress was designed to allow its consumers a nearly endless range of possibilities when choosing a style that best suits them.
This means that the dresses can work in a wide variety of settings, making them suitable for work, travel, everyday casual wear, formal outings and more. As the convertible dresses can take on so many different appearances, Omnia's design is well-suited to those looking to pack lightly, slim down their closets or anyone frustrated with their current style limitations. In addition to being versatile, Omnia's apparel is comfortable, with the company using a lightweight fabric made with spandex. This prevents the convertible dresses from getting damaged and allows consumers to wear them throughout pregnancy, saving on maternity clothing costs while providing a customized look.
In order to better promote the product, early supporters of Omnia's Kickstarter campaign are offered a discount by eliminating any extra costs with direct online purchasing.