With Jackass 2 set for September, Converse has jumped on the opportunity to launch Johnny Knoxville shoes. The Jackass 2 Converse Chuck Taylors are worn by Johnny throughout the movie.
Implications - When something becomes as iconic as the Jackass franchise has, especially in such a short amount of time, jumping on the bandwagon as soon as possible is a great way for companies to stay ahead of the curve. This can only be achieved through close observation of one's target demographic by looking at their overall behavior as opposed to only their use of your product. This is the case with Converse and Johnny Knoxville, making this collaboration serve as a great example of target audience research.