American shoe company Converse has just announced the launch of its ultra-nostalgic 'NBA Jam X Converse' collaboration. Released in 1993, 'NBA Jam' was readily adopted by urban culture at the time and later became a cult favorite video game amongst retro enthusiasts. Here, Converse taps into the game's vibrant history to offer two new iterations of its 'Chuck 70' and 'Pro Leather' models.
The 'Chuck 70' dons a faded hardwood basketball court pattern along its upper with a large print of the 'NBA Jam' logo on the lateral sides. The tongue consists of a black and white static pattern. The 'Pro Leather' comes in jet black and features a speckled design. On this shoe, the Converse logo is draped in a pixellated fire animation and the phrase "HE'S ON FIRE" is printed along the side.
The 'NBA Jam x Converse' is set to be released on August 30th and will be sold online as well as at select stores in North America.
Image Credit: Converse
What's Driving This Trend
- Video Game-inspired Fashion
- Incorporate designs and patterns from popular video games into fashion to create nostalgic pieces for consumers.
- Collaboration Culture
- Partnering with nostalgic brands and franchises can help create unique products that appeal to a wider audience.
- Retro Revivals
- Updating and re-releasing classic products from the past can tap into consumers' desire for nostalgia and bring new life to old favorites.
Who This Affects Most
- Fashion
- Brands can collaborate with popular video games to create unique collections, like Converse's 'NBA Jam' collaboration.
- Gaming
- Collaborations with fashion brands can potentially increase visibility and sales for popular video games among wider audiences.
- Sportswear
- Incorporating popular video game designs into sportswear products can create nostalgic and unique pieces for consumers.
