Energetic Contemporary Sporty Capsules

Converse Basketball Unveils its Spirited Holiday Capsule

Converse Basketball introduces its new collection for the Holiday 2020 season full of energetic silhouettes and modern designs. The collection features the Pro Leather silhouette, both of the G4 and G4 Low, and the All Stay Pro BB Evo. In total, there are ten style offerings, three of the All Star BB Evo, four of the Pro Leather, and one of the G4 each.

Some standout colorway spotlights 'Hi-Vic' and 'Polar Lights' along with 'Black Ice.' Hi-Vis delivers glow in the dark elements and neon hues. Polar Lights is inspired by the Northern Lights and Black Ice blends patent and matte black hues resting on top of a icy blue clear outsole for a contrasting base.

Image Credit: Converse

Energetic Silhouettes
Opportunity to explore new and eye-catching designs for the sportswear industry.
Glow in the Dark Elements
Innovative opportunity for shoe companies to incorporate unique materials into their products.
Inspired by Natural Phenomena
Potential for creative and sustainable fashion designs inspired by the beauty of nature.

Who This Affects Most

Athletic Footwear
Opportunity to explore new materials and designs for the sportswear industry.
Fashion
Potential for high-end fashion to incorporate sustainable and unique designs inspired by natural phenomena.
Innovative Materials
Opportunities for companies to develop and market new and unique materials for use in fashion and sportswear.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 3%
Freshness 9%