Google’s ‘Gemini Omni 1.2 Flash’ now creates video clips up to 15 seconds and lets business teams and developers revise the same output through back-and-forth prompts rather than rebuilding it from scratch. The model also tracks image, video and allowlisted audio references more closely, helping people and products stay visually stable through longer scenes.
The model is generally available through Google Cloud and the Gemini API and is also available in Google Vids, with support in Gemini for business coming soon. Its rate is 30% lower than ‘Omni 1.1 Flash,’ with pricing starting at $0.07 per second for 720p output. That keeps versioning and follow-up edits cheaper on repeat jobs. Google Cloud Blog
A 30% price cut and conversational re-editing turn AI video generation into a more usable production layer for teams making ads and explainers. Availability through Google’s developer and workplace products widens that use beyond demonstrations and into regular content pipelines.
Image Credit: Google
What's Driving This Trend
- Conversational Video Editing
- Prompt-based revision workflows make AI video production more iterative, lowering the friction of refining branded clips, product explainers, and campaign assets.
- Persistent Visual Consistency
- Stronger tracking of image, video, and audio references enables longer AI-generated scenes with stable people, products, and brand elements across multiple edits.
- Low-cost Synthetic Content
- Reduced per-second generation pricing positions AI video as a scalable production layer for high-volume marketing, training, and internal communications.
Who This Affects Most
- Advertising
- Creative teams gain new capacity to test and localize short-form video concepts with faster revision cycles and lower production costs.
- Enterprise Software
- Workplace and developer platforms can embed generative video tools directly into everyday content pipelines, dashboards, and collaboration suites.
- Media Production
- Studios and production partners face a shift toward hybrid workflows where AI-generated drafts, edits, and visual continuity support faster turnaround.
