Controversial Goatboy Princess Diana Shirt
lourdes sanchez bayas — April 9, 2008 — Fashion
References: thecoolhunter.net
Australian T-Shirt brand Goatboy knows that one of the best ways to create a buzz about a product, any product, is to surround it with juicy controversy. Madonna has been doing that for years with tremendous success. But I digress.
Goatboy is launching an online store and in order to call attention to it, the enterprise released an image of the Queen and her husband wearing a T-shirt of Princess Diana with the slogan: "She's Dead, so get over it".
Yep, that's an attention catcher.
Goatboy is launching an online store and in order to call attention to it, the enterprise released an image of the Queen and her husband wearing a T-shirt of Princess Diana with the slogan: "She's Dead, so get over it".
Yep, that's an attention catcher.
Trend Themes
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Controversial Advertising — Creating buzz by using controversial advertising and slogans.
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Shock Marketing — Shock value campaigns to market products.
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Negative Publicity — Gaining publicity through negative marketing.
Industry Implications
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Fashion — The fashion industry utilizing controversial slogans and imagery to market products.
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Marketing — Marketing firms using shock value campaigns.
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Advertising — Advertising agencies utilizing negative publicity to gain attention for products.
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