Fosters 'Ride the Scuba'

 - Jun 21, 2008
References: fosters & nma
To promote a new product called Foster's Scuba, Foster's has launched a new campaign where internet viewers can control an actual submarine over the internet. Visitors to the website can also watch all the other (drunk) submarine drivers take their turn at the submarine.

The campaign, called 'Ride the Scuba' is meant to celebrate the launch of a new bubble-control mechanism in their beer,

The technology allow users to control a real submarine, choosing several camera views delivering a real product benefit that is instigating gamers and marketeers.