Designer Serge Ruffieux injects Carven's Fall 2018 Ready-to-Wear line with a wide range of different elements and the result is a wildly contrasting design collection. As a result, it is difficult to pinpoint at first glance exactly from where the fashion house derives its modern deco straight-cut coats, front-shoulder flower stamps, Native-inspired footwear and decidedly avant garde silhouettes. The contrasting design elements only come into a sound context, when Serge Ruffieux reveals that his main inspiration stemmed from "pounding Parisian streets, [whilst] people-watching."
It makes for a lively artistic collection that adds an intimate and personal twist into the societal narrative of fashion movements. Instead of Carven informing the people what is on-trend for Fall 2018, the label utilizes contrasting designs to give back the expressiveness of fashion to the individual. In other words, giving the power back to "ordinary" people.
Photo Credits: Monica Feudi / Indigital.tv
What's Driving This Trend
- Contrasting Design Elements
- Exploring the use of contrasting design elements in fashion to create unique and expressive collections.
- Personalized Fashion Narratives
- Shifting the focus of fashion from dictating trends to allowing individuals to express their own style and narrative.
- Influences From Street Culture
- Drawing inspiration from the vibrant and diverse street culture to create innovative and cutting-edge designs.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to incorporate contrasting design elements and empower individuals to express their own style.
- Streetwear
- Utilizing street culture influences and unconventional design elements to disrupt the streetwear industry.
- Social Media
- Creating personalized fashion narratives that resonate with consumers and driving engagement on social media platforms.
