These clever packages designed for contact lenses are branded with an eye exam label that uses an optotype of writing. The simple package uses the traditional eye exam format with a white background and black writing.
The packing is anything but boring because the creative and cohesive flow of the words and letters represents the product in a unique yet obvious way. The package was created by Hong Kong designer Zero.
Conlori contact lenses use this package to present its product with the brand name written on the lower section on the front face of the triangular box. The label also includes the materials used, the amount of days each contact lens is good for and the brand's slogan "luminate your vision." This slogan is written in clear eye exam style with each letter slightly spaced out.
Key Themes Behind This Trend
- Eye-exam Packaging
- Opportunities for innovative packaging designs that incorporate eye exam elements to enhance branding and communication.
- Cohesive Branding
- Potential for creating a consistent and visually appealing brand identity by incorporating cohesive design elements across packaging and labeling.
- Optotype-inspired Graphics
- Potential for using optotype-inspired graphics in various design applications to create a visually engaging and unique brand experience.
Where This Applies
- Contact Lens Manufacturing
- Disruptive innovation opportunity to differentiate products through eye-exam themed packaging and branding solutions.
- Graphic Design
- Opportunities for designers to explore and incorporate eye exam elements into packaging and label designs for various industries.
- Brand Marketing
- Potential for brands to leverage eye exam-inspired packaging as a way to stand out, communicate key brand messages, and engage consumers.
