The Velocio CONCEPT Collection is a range of cyclist apparel for riders looking to enhance their capabilities when heading out for a leisure ride, when training or taking off from the starting line.
The collection includes an array of products that are designed in New England and made in Italy, and are each made with specialized fabrics that will accommodate enhance aerodynamics. Riders can choose from fitted bib shorts, a jersey and more which are accented with YKK CamLock zippers, laser-cut ventilation and minimal seams, where applicable.
The Velocio CONCEPT Collection starts at $189 and speaks to the needs of avid cyclists seeking to enhance their everyday riding performance by harnessing the power of the best-quality gear. The collection includes options for both men and women.
Key Themes Behind This Trend
- Enhanced Performance Apparel
- The trend of enhanced performance apparel presents disruptive innovation opportunities in the sports apparel industry by creating specialized garments that improve aerodynamics and increase rider efficiency.
- Made-to-order Cycling Gear
- The trend of made-to-order cycling gear provides disruptive innovation opportunities in the customizable apparel industry, allowing riders to personalize their gear for optimal comfort and performance.
- Gender-inclusive Cycling Apparel
- The trend of gender-inclusive cycling apparel offers disruptive innovation opportunities in the fashion industry, catering to the evolving needs and preferences of diverse cyclists.
Where This Applies
- Sports Apparel
- The sports apparel industry can seize disruptive innovation opportunities by incorporating advanced fabrics, laser-cut ventilation, and other technological advancements to enhance performance and comfort for athletes.
- Customizable Apparel
- The customizable apparel industry has the potential for disruptive innovation by offering made-to-order cycling gear that allows individuals to tailor their apparel to their unique preferences, resulting in improved satisfaction and performance.
- Fashion
- The fashion industry can explore disruptive innovation opportunities by designing gender-inclusive cycling apparel that caters to a diverse range of cyclists, promoting inclusivity and breaking traditional gender norms.
