French fashion house Commune de Paris launched a creative campaign featuring old cannons, old political symbolism and 1800s-inspired art work. The rich use of colors and fabrics, and the clustered display of products attract the eye to notice the small and intricate details.
Commune de Paris created classic fashion for men since 1871 and marketed its products not only through fashion, but also through household accessories, such as pillows and throws. Aside from the politically-inspired red and blue statements, the fashion house and display is an innovative way to promote the brand's ingenuity and originality.
What Makes This Trend Stand Out
- Political Fashion
- Exploring political symbolism in fashion marketing could be a disruptive innovation opportunity for fashion brands.
- Heritage Marketing
- Marketing the rich history and legacy of a brand, as Commune de Paris did, could be a way for heritage brands to differentiate themselves in the market.
- Clustered Product Displays
- Using clustered displays like those used by Commune de Paris could be a way to make intricate details more noticeable and drive sales.
Sectors Adopting This
- Fashion
- Incorporating political symbolism or a brand's heritage could be a disruptive innovation opportunity in a crowded fashion market.
- Home Decor
- Expanding into home decor like pillows and throws, as Commune de Paris did, could be a way for fashion brands to diversify their product lines and reach new markets.
- Visual Merchandising
- Using creative and eye-catching displays, like Commune de Paris's use of old cannons and 1800s-inspired art work, could be a way to draw attention to products and drive sales in retail settings.
