General Mills has put together a communal cereal bowl as part of the branding of its Cinnamon Toast Crunch cereal that allows consumers to join together and eat breakfast from several bowls that have been seamlessly joined together. While the bowls keep each person's breakfast separate, the stacking nature of the dishes create a shared dining experience.
The Squad Bowls -- branded under the hashtag #squadbowl -- is a series of different sized bowls connected together in design to form a segmented array of dishes. The bowls vary in sizes to suit different types of eaters and allow friends and family members to spend time together while enjoying the breakfast meal. The campaign targets the busy lifestyles and on-the-go eating habits of many consumers by creating dishware that brings people together.
What Makes This Trend Stand Out
- Communal Dining
- Opportunity for restaurants to create communal dining experiences by designing dishes that bring people together.
- Customizable Serveware
- Opportunity for serveware manufacturers to create customizable dish sets that can be joined together for communal eating experiences.
- Social Media Branding
- Opportunity for other food brands to create branded dishware that encourages consumers to share their dining experiences on social media using a unique hashtag.
Sectors Adopting This
- Restaurant
- Restaurants can leverage communal dining trends to attract customers by offering unique and interactive dining experiences.
- Serveware Manufacturing
- Serveware manufacturers can capitalize on the demand for customizable dish sets that promote communal eating experiences.
- Food Branding
- Food brands can incorporate branded dishware into their marketing strategies to engage customers and promote social media sharing.
