The Common & Sense 'Where' editorial is a relatively basic photoshoot except for the Wolverine-esque hairstyle. Soaring voluminously high in two parts, it adds an eccentric touch to the feminine grungy looks that were exclusively pulled from the Diesel Black Gold spring 2014 collection. There are also sooty smudge marks all over the model's body that add even more mysterious context to the photoshoot.
Shot in studio by photographer Naomi Yang, the Common & Sense 'Where' editorial stars Dutch model Anouk de Heer. Her rock and roll wardrobe was put together by stylist Shino Itoi, who focused on the brand’s denim, embellished skirts and eclectic prints. Captured completely in black and white, there is a minimalist quality to the images, the fashion itself aside. Playful and youthful, the looks are perfect for the upcoming season.
Key Themes Behind This Trend
- Eccentric Hairstyles
- Opportunity for hairstylists to create unconventional and eye-catching hairstyles that defy traditional norms.
- Grungy Fashion
- Potential for fashion designers to incorporate edgy and alternative elements into their collections to cater to a rebellious and nonconformist audience.
- Minimalist Photography
- Chance for photographers to explore the beauty of simplicity and capture captivating images with a clean and understated aesthetic.
Where This Applies
- Hair Salon Industry
- Disruptive innovation opportunity for salons to offer avant-garde hairstyles that attract a fashion-forward clientele seeking unique and bold looks.
- Fashion Design Industry
- Opportunity for designers to embrace the grunge movement and create collections that resonate with individuals who appreciate unconventional and edgy fashion choices.
- Photography Industry
- Potential for photographers to specialize in minimalist photography and cater to clients who value the simplicity and elegance of clean, black and white images.
