Coors' Commercial of Your Dreams is unlike others in the sense that its subliminal and subconscious messaging is deliberate. While its common for advertising to leverage science to better understand its effect on the human brain, it's typically done in a manner that's subtle and unobtrusive. This ad takes this idea to new heights, as it was created in tandem with a Harvard psychologist who studies sleep.
As a result, this ad was designed with specific audio and visual stimuli, the end result is “the most refreshing dream you’ll have all year.” The brand used imagery that people typically associate with Coors, like icy mountain tops. The ads were eventually put to the test in a study, in which participants reported to wake up craving a refreshing beer.
Image Credit: Coors