Kill Comic Sans! This is the battle cry from vocal typography tyrants. Comic Sans was developed by Microsoft for a children's interface. The font is installed by default on most computers and is very widely used, usually by non-graphic designers who want something â€œdifferentâ€ than Courier or Times Roman. The Wall Street Journal is documenting this simmering feud. Comic Sans. Love it? Hate it? Use it? Abuse it? You must have an opinion!
Implications - Businesses that devote their efforts to creating high-quality and highly entertaining products for a very specific group of consumers will benefit by developing a loyal clientele. Consumers will reward those businesses that possess a strong understanding of their individual tastes and preferences.