The Come4 Project is the first non-profit porn site that aims to change the taboo nature of the sex industry. As one of the biggest markets online, the Come4 Project hopes to tap this seductive gold mine for charitable use. Beyond that, by dispelling the hypocrisy through ethical means, it hopes to "rethink critically the relationship of on-line pornography and society," as written on its site, as well as protect those who are often exploited for free content.
Co-founded by Riccardo Zilli and Marco Annoni, the Come4 Project has launched with a powerful campaign created by TBWA\Being. It is narrated by Asta Philpot, who viewers later learn is a disabled man who helps raise public awareness of the sexual rights of disabled people through his Asta Philpot Foundation.