With winter in full force, many consumers are looking to spring makeup trends to help them make it through the cooler months -- Colourpop's Love Struck' collection gives consumers something to look forward to, with its first ever eye shadow collection.
Colourpop is a brand that's known for offering more audacious looks, appealing to those who love bold and experimental colorways. This latest drop features five palettes, with five shades in each, resulting in a total of 25 new colorways. Ranging from metallics and mattes to glitters, this collection offers something to help achieve a variety of looks for the season and beyond. Each palette retails for just $10 USD and is available online on January 7th.
Image Credit: Colourpop
What's Driving This Trend
- Spring Eye Shadow Trends
- Innovative brands can create eco-friendly and allergy-safe eye shadow collections that align with spring cosmetic trends.
- Minimal Packaging Trends
- Brands can create eye shadow collections with minimal, eco-friendly packaging that offer a more sustainable delivery method.
- Customizable Palette Trends
- Innovative brands can create customizable palettes that allow consumers to mix and match their favorite shades.
Who This Affects Most
- Cosmetic Industry
- Cosmetic brands can incorporate more daring colors and finishes to their collections for fashion-conscious and adventurous consumers.
- Eco-friendly Industry
- Brands catering to the eco-friendly movement may look to improve eye shadow formulas to be more sustainably conscious and hypoallergenic.
- Fashion Industry
- Fashion designers can incorporate bold and experimental colorways into their designs, using eye shadow collections such as Colourpop's 'Love Struck' to inspire new looks for the season.
