While Crayola primary creates artistic and stationary products geared towards the imagination of children, the brand is coming out with a new collection dubbed Color Escapes that features coloring sets, books and pencils specifically for grown-up audiences. This provides adults with the tools they need to get creative in their free time.
Often coloring is seen as a past time for kids, but now the market is expanding to include drawers of all ages. The Color Escapes sets feature black and white illustrations that are designed to be filled with with an array of technicolor hues. The illustrations are more detailed featuring patterns, geometric shapes and modular designs that adults can enjoy doodling in using the accompanying pencils and markers. The set comes with everything one would need to get back into the field of drawing.
Key Themes Behind This Trend
- Adult Coloring
- Adult coloring materials, such as intricate coloring books and high-quality colored pencils, have emerged as a trend for stress relief and mindfulness.
- Creative Pastime Products
- Products that offer a creative outlet for adults in their free time, such as painting sets or calligraphy starter kits, are becoming more in demand.
- Modular Design Coloring
- Coloring books and sets with modular design patterns are gaining popularity among adults for their intricate and engaging nature.
Where This Applies
- Art Supplies
- Art supplies companies can create specialized products for the adult coloring market for a unique and innovative product offering.
- Wellness Products
- Wellness product companies can incorporate adult coloring sets into their offerings as a way to promote stress reduction and relaxation.
- Publishing
- Publishing companies can create more coloring books and sets featuring intricate, modular designs to cater to the growing adult coloring market.
