Todd Selby is a photographer who specializes in home photography.
This editorial in Paper Magazine brilliantly demonstrates how he captures people's personalities throughout their own homes.
I love the quirky, colorful clutter that is visible in most of the shots. Selby's photos truly provide insight into the occupants' lives.
Implications - Consumers love art or advertising that gives them some kind of insight into their lives or themselves. When companies succeed at showcasing awareness of what makes their customers tick, it definitely sets them apart from their competition. By evoking this level of awareness, a smart campaign can get consumers to feel connected to the ad and the product behind it.
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