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Haunting Halloween Highlighters

Revolution Beauty London Made a Colored Highlighter in Blood-Red

— October 11, 2018 — Fashion
Colored highlighter cosmetics are now available to consumers in a wide range of hues, including everything from rainbow schemes to highly pigmented black "anti-highlighters." For the Halloween season this year, Revolution Beauty London is putting its own spin on colored highlighters by offering its Haunted Liquid Highlighter in the shade 'Blood of My Enemies.' True to its name, the highlighter shade is blood-red in color and is held in an ominous skull-shaped bottle with a dropper.

The Haunted Liquid Highlighter is also available in other shades like Envy, Lover's Wrath and Paranormal, which are all variations on the classic white illuminators. The makeup products have the potential to be used in a number of ways, such as being mixed into a liquid foundation or sparingly applied to accent certain facial features.
Trend Themes
1. Colored Highlighters - The availability of colored highlighter cosmetics in various hues presents an opportunity for brands to experiment with unique and vibrant shades in their product offerings.
2. Halloween-themed Cosmetics - Creating limited edition Halloween-themed cosmetics, such as the blood-red Haunted Liquid Highlighter, allows brands to tap into the seasonal excitement and offer unique, themed products to consumers.
3. Multi-purpose Makeup Products - Designing versatile makeup products, like the Haunted Liquid Highlighter that can be mixed into foundations or applied sparingly, provides consumers with the ability to customize their looks and saves them money by reducing the need for multiple products.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the potential of colored highlighters and Halloween-themed cosmetics to attract consumers looking for unique and festive makeup products.
2. Fashion and Retail - Fashion and retail brands can collaborate with beauty brands to create Halloween-themed collections that incorporate makeup products like the blood-red Haunted Liquid Highlighter, offering consumers a complete Halloween look.
3. Product Packaging and Design - The product packaging and design industry can provide innovative and eye-catching packaging solutions, such as the skull-shaped bottle with a dropper for the Haunted Liquid Highlighter, that enhance the overall appeal and experience of makeup products.
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