Aveda enabled customers to test out different hair colors using virtual color sampling, which is powered by AI and AR technologies. Approximately 64 different hair colors can be selected on the company's 'Find Your Shade' website. Virtual color sampling can be a good feature for consumers to test different colors before they make an appointment to change their hair.
The system uses technology developed by Perfect Corp. which is able to superimpose a color on a person's natural hair. Additionally, the technology allows Aveda to showcase its products to prospective consumers.
AR try-on features are a good way for companies to engage consumers with their products in an interactive way. AR technology also benefits consumers as they are able to see what their purchases may look like before they buy.
Image Credit: Aveda
Key Themes Behind This Trend
- AR Hair Color Sampling
- Allowing customers to virtually test out hair colors before making an appointment using AI and AR technology
- Virtual Try-on Features
- Engaging consumers with products in an interactive way using AR technology
- AI-powered Color Selection
- Making personalized hair color selection easier using AI technology
Where This Applies
- Beauty and Personal Care
- AR hair color sampling features can benefit beauty and personal care companies by enabling customers to virtually test out their products before making purchasing decisions
- E-commerce
- Virtual try-on features can enhance the online shopping experience and increase sales for e-commerce companies
- Technology
- Developing and implementing AI and AR technologies for color selection and virtual try-on features can be a disruptive innovation opportunity for the technology industry
